Disucssion: Reflection Marketing
Keurig, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macy's) to discount stores (e.g., Target). Target's strategy is to price below Macy's, consistent with its business model. How can Keurig to avoid channel conflict between Target and Macy's?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.