Why are ad agencies now hiring more employees with quantitative analysis skills, according to ?
1. Because those individuals tend not to succeed in the graphic design of sales promotions.
2. To produce graphics that help non-experts understand quantitative data.
3. Because those individuals tend not to have technical skills like writing programming code.
4. To build a team with mathematical insight in addition to traditional advertising skills.
Principles of Marketing; Sarah White; Bridgepoint Education, Inc.