Problem
Bill recently launched a website for his local coffee store. Bill would like to understand the performance of his website, but he is not familiar with the metrics used in web analytics. You, a student has taken class 16 to 25 of MKTG/BADM 3661, are asked to help Bill understand the issue.
• Bill tells you that there are 100 unique visitors who view his website today, and makes the following comment "There must be 100 people who view my website (i.e., Bill's website) today." Do you agree or disagree with Bill's comment? Explain your answer.