Problem
You work for an energy utility company that provides heating and cooling services (HVAC) to residential clients in Ontario. The company is trying to increase its awareness and build clients in the province and recently launched its website showing different services it provides and price plans. In addition, the company also started Instagram and TikTok channels.
If you could only track three social media metrics about the company, which ones would you choose? Be specific in your choice of the metrics and explain your answer.