Assignment: Efficiency Programs For Businesses
Read the PG&E Case Below. analyze the case by answering the following questions:
• PG&E Case - Word Document (302 KB)(see attachmentT)
1. Who are the target customers and what are their motivations to save energy? How can a marketer segment this audience in a meaningful way? (Hint: See Case Study Attachment A for the list of industries served.)
2. What are the media habits of the target market? Is there anything special about the media habits of small and medium-sized businesses and their leadership that one should consider?
3. What are the challenges facing PG&E regarding their current integrated marketing communications program?
4. What steps of the planning process should PG&E include in its marketing communications?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.