Evaluate the commercialization of one specific cultural text


Assignment: Report Of Arts, Heritage And Tourism Marketing

Length: 1500 words maximum.

Topic:

The relationship between commerce and culture is highly complex and often contentious. Your task is to: critically evaluate the commercialization of one specific cultural text (e.g. a work of art, cultural artefact, or place). In developing your critique, you should consider:

- the different ways in which the cultural text has been commercialized

- the factors which have governed the production and commercialization of the text

- the consequences of commercialization of the text

In completing this assignment, you should draw on a critical evaluation of existing literature and the theories we have covered throughout the module. It is essential that you make use of relevant academic journal articles by referencing them throughout the assignment.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Evaluate the commercialization of one specific cultural text
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