1. Which one of the following organizations was the first group in the world to establish a public relations accreditation program? A. Canadian Public Relations Society (CPRS) B. International Public Relations Association (IPRA) C. Public Relations Society of America (PRSA) D. International Association of Business Communicators (IABC)
2. _______ is the ability of organizations to use a variety of strategies and tactics to convey a consistent message in a variety of forms. A. Cohesive branding B. Integration C. Uniformity D. Blending
3. There are five major historical themes of public relations. Women's suffrage movements correctly fall under the theme of A. legitimacy. B. profit. C. agitation. D. recruitment.