1. Which of the following products is not marketing using a cost leadership strategy?
Texas Instruments calculators
Hyundai automobiles
Bic pens
BMW automobiles
2. An acceptance of a boss's right to direct an employee's efforts purely on the basis of his/her organizational legitimacy is an indication of ______________.
power respect
power tolerance
legitimate power
submissive power
3. The primary cause of the failure of strategic alliances is _____________.
incompatible partners in the alliance
conflict on how to distribute the earnings
reluctance to share information with other partners
the circumstances that motivated the alliance have changed
the cost of operating the alliance gets too expensive
4. In which of the following methods of FDI does the firm buy or lease land, construct new facilities, hire and/or transfer managers and employees, and then launch the new operation?
acquisition strategy
brownfield strategy
greenfield strategy
bluefield strategy
grayfield strategy
5. ______________ can be pursued and achieved through systematic reductions in production and manufacturing costs, reductions in sales costs, the acceptance of lower profit margins, and the use of less expensive materials and component parts.
Segmentation
Cost leadership
Customization
Differentiation
Focus