Which is the least effective at reaching consumers


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Various types of direct marketing were discussed in the reading. In your opinion, which of these types is the most effective at reaching consumers? Which is the least effective at reaching consumers? Support your opinion.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Which is the least effective at reaching consumers
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