Provide an example of a marketing consequence


Homework: Hypothesis Testing

The goal of this homework is to formulate reasonable hypotheses based on available data and then test these hypotheses in Excel. You will formulate one hypothesis that can be tested with an independent samples t-test and one hypothesis that can be tested with a chi-square test of independence. The data represents results from a survey with households with families. The data file is included in the attached file.

Instructions

For this homework you will formulate two hypotheses based on the variables includes in the attached dataset, and provide an example of a marketing consequence (for a particular company or a group of companies) if you were to find support for your alternative hypotheses. In the next step, you will conduct hypotheses tests with the available sample data, and finally, you will interpret the results from your tests. Below I have provided step-by-step instructions.

Format your homework according to the following formatting requirements:

i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: Provide an example of a marketing consequence
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