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Which of types is the most effective at reaching consumers

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Various types of direct marketing were discussed in the reading. In your opinion, which of these types is the most effective at reaching consumers? Which is the least effective at reaching consumers? Support your opinion.

Reading: Kayode, O. (2014). Marketing Communication Chapter 10

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Which of types is the most effective at reaching consumers

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