Product Description:
A tablet that automatically syncs your college platform (ex. Titanium, Noodles, Blackboard, etc.), Cengage, Aplia, MyMathlab, Pearson sites, and many other educational sites used in various college courses to your electronic device of choice. The tablet/ app will notify the student of assignments, quizzes, discussions, postings, and many other course related items of choice. The student will be able to check off the things they do as they complete them so they will not get notified again. Study Buddy acts as a weekly planner to keep track of what assignments are due and when so that students no longer have to juggle multiple platforms with a heavy workload.
Features of the tablet:
-In the "sync" view you will have the capability of logging into titanium or blackboard or cengage etc.. Once logged in, the app will automatically sync with all of your classes.
-available for all major platforms (IOS, Android, etc.)
-"Home" view features a layout of individual classes. clicking on any one of the classes leads you into that classes info such as syllabus, assignment directions and due dates.
-Then you have a "calendar" view. This can be viewed as daily, weekly, monthly, or yearly perspective.
-All assignments will appear on their due date for the semester on the calendar. You can click on each assignment form the calendar view and it will lead you to all instructional documents for that assignment.
-Within the calendar view you will also be able to "check off" assignments as they are completed so that you can visualize what's done and what's still due.
-You can set how often you want notifications and reminders.
-App downloadable on its own.
-Discussion boards can be accessed and completed from within the tablet also.
1.1. Market Summary (Mike)
1.2. SWOT Analysis (Fai)
1.3. Competition (Grace)
1.4. Product Offering (Brent)
1.5. Distribution (Liz)
1.1 Marketing Summary
Summary
In today's society, phones and computers have increasingly become more popular. It has even reached a point where universities are integrating technology into the classrooms to add to the learning process. This creates a great market for a tablet like Study Buddy. Study Buddy allows people to connect all of their electronic learning tools to one convenient location and will even keep you on track with the built in calendar.
Target Market
Study Buddy will focus on the 18 to 30 age group that are currently attending college or are enrolled in some form of higher education. The app will be set at a low cost in order to make it affordable for this particular target group. This will also bring more people into using the app.
Marketing Demographics
Study Buddy is an electronic tablet that is purchased over the Internet and stores , making it possible to reach a large group of people. The target market to start with will be focused in California, specifically in the areas of Orange County and Los Angeles County. These areas contain numerous schools from community colleges, California state universities, vocational schools and even private schools.
Market Needs
Our target market wants an easy to use and reliable product that will be effective in keeping all of their study and assignment materials in one place. This will not only keep everything organized, but it will also save them time. The tablet will be updated just in one click on a regular basis to make sure that it's always keeping up with the ever-changing technology.
Market trends
The market trend has changed with the introduction of digital textbooks, which increased the use of mobile technology in the classroom. Nowadays, you can use an online program from your phone and/or computer. Study Buddy would be available both ways, and in addition to everything it offers it would eventually also provide access to digital textbooks.
2.4 Product Offering Study Buddy is an tablet available for all major operating systems including IOS, Android, Windows, and Blackberry, and includes the following features:
Ability to automatically sync with online college platforms (such as Titanium, Blackboard, Noodles, Cengage, Pearson My Lab and Mastering, Aplia etc. upon logging into these platforms within the Study Buddy app's "Sync" tab.
Works with electronic devices of the student's choice (smartphone, laptop, desktop, tablet, etc.).
Upon syncing with the student's classes and corresponding assignment platforms, assignment and class information for each class in which the student is enrolled will populate into various views, or tabs, within Study Buddy.
"Home" tab features a layout of individual classes. clicking on any one of the classes leads you into that class's info such as syllabus, assignment directions and due dates.
"Calendar" tab displays a calendar which can be viewed from a daily, weekly, monthly, or yearly perspective. The calendar will reflect all assignments for each class on the due date for that semester or quarter. The student can click on each assignment from the calendar view and it will lead you to all instructional documents for that assignment. Within the calendar view the student will also be able to "check off" assignments as they are completed so that they can visualize what's done and what's still due.
"Settings" tab allows for the student to set how often they want notifications and reminders about approaching due dates. Within this tab the student can also customize their own notes for each class and assignment reminder/notification.
The student user may also take class notes within the tablet screen itself or take and upload photos of notes which they have taken on paper.