Problem
Using your own experience, retrace the steps you took for a recent trip, from its initial conception to the post-trip recollection and reminiscing. List the steps you went through to draw a map of the typical customer journey in the traveling industry.
1) Which type of content/information you collected in each step to be able to make a decision? Which goals each type of information had in your decision process?
2) Which type of content are created by Accor? Which are not? What can Accor do to manage these different types of content to drive sales from online travel agencies to their own website?