Problem
The responsibilities of a product marketing manager include communicating a product's value to the market. Product marketing managers create marketing materials for communicating product features and developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in the long-term sale of a product through effective advertising.
With this in mind, pick any product of your choice and reflect on an effective advertisement for the product and address the following questions
A. In the short term, how does a marketing manager encourage growth through product sales promotions?
B. What are the product similarities and differences between advertising and sales promotions?
C. What benefits and challenges are associated with each?