Assignment
The automobile industry in Canada is the 13th largest industry in production and the 7th largest in exports of automobile products. Its total production is 1.4 million vehicles, and its export value is $3.2 billion. We, "Ultimate Desire Motor Company," are the producers of petrol engines, diesel engines, and electric and hybrid cars. The company owns a good market share and has earned good market repute for its range of products and has a bunch of satisfied customers. Carbon emission control and energy conservation are the company's motives and aim to position itself as an environmentally responsible and green company.
The company is planning to introduce innovation in their cars after recognizing the customers' needs through market research. A survey method will be used to find the needs of the customers. University students will be taken as our population to conduct the survey.
Identification of the customer's needs
Questionnaire
A questionnaire is designed to identify the needs of the customers. In the assessment, the relevant concerns occurred:
A. What is your qualification?
B. Where do you live?
C. What is your mode of travel? Car/Motorcycle/Shared/Public
D. How satisfied are you with your vehicle?
E. Which deficiency do you feel in your vehicle?
F. What features do you want to be included in the vehicle?
Need a statement
The following needs are identified in the survey, which is listed below in a hierarchical order.
A. The body of the vehicle is equipped with solar cells to recharge the batteries.
B. Lightweight electric vehicles are being introduced.
C. Conversion of existing petrol and diesel engines to electric engines may be initiated.
D. A spacious leg space design is introduced to the vehicle for enjoying the drive.
E. 3D cameras are to be installed to park the vehicle in congested spaces to avoid body damage and accidents.
F. Airbag sags and other parts replacement policies should be initiated and ensured to save the insurance costs of the customers.
Target specifications:
To fulfill the demands of the clients, the organization should establish specifications. According to the survey's findings, the specifications must also be developed to fulfill the requirements of the client.
A determination of the sun-powered cells that will renew the batteries, the ultralight polymers that will be utilized to create the vehicles outside, and 3-layered cams which will be utilized to help drivers in vehicles left in clogged spots may likewise be recorded in the particulars for the new creation vehicle. As per the necessities of the clients as distinguished in the examination, the presentation measurements for these norms ought to be characterized.
An essential for overhauling present gas and diesel engines to power from the metrics ought to be remembered for the new vehicle model. As per the most recent study results, this should be predicated simply on the needs of the purchasers. The discoveries would be the beginning stage for the expected figure for this determination, which should be centered around customer requests.
On the basis of the above information, provide the following answer.
1) Concept generation: The goal of concept generation is to thoroughly explore the space of product concepts that may address customer needs. Concept generation includes a mix of external search, creative problem solving within the team, and systematic exploration of the various solution fragments the team generates. The result of this activity is usually a set of 10 to 20 concepts, each typically represented by a sketch and a brief description.
2) Give the answer to the above question and add extra material according to the question. Give me the answers in detail. I need the correct answer.