Is company campaign as comprehensive as integrated


Problem: Think of a service company that provides integrated service marketing communications, other than Apple. Go to the services company's website and find the section where it posts its advertising and communication.  Is the Company's campaign as comprehensive and as integrated as those described in the opening vignette?  Why or why not? What should be added, changed, or deleted to improve the campaign?

Please answer based on HCA531.

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Marketing Management: Is company campaign as comprehensive as integrated
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