Conduct a swot analysis for cole and parker, Supply Chain Management

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Conduct a swot analysis for cole and parker

Assignment Problem:

Cole and Parker Case Study: - Socks That Start Business

1. Conduct a SWOT analysis for Cole and Parker.

2. Who should be the business's target market? Describe using demographics and psychographics (e.g., activities, interests and opinions).

3. What is the value that Cole and Parker propose to provide to its customers (its value proposition)?

4. For Cole and Parker, identify:

Their competitive frame of reference
Points of parity
Points of difference
Competitive advantage - is it sustainable?

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Supply Chain Management: Conduct a swot analysis for cole and parker

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Supply Chain Management: Conduct a swot analysis for cole and parker

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