1. Which customization activities would most likely increase a customer’s long-term value?
Expanding the need set
Improving the quality of the product
Improving service quality
None of the above
2. Which of the following companies would benefit least from creating value streams?
furniture retailer
bookseller
home builder
clothing retailer
3. Failing to align supply-chain management with demand-chain management results in:
underdelivering
overdelivering
lost share-of-customer opportunities
all of the above
4. The two kinds of customization that provide the greatest competitive advantage are because they remember what a customer wants:
Adaptive and cosmetic
Collaborative and transparent
Adaptive and collaborative
Cosmetic and transparent
5. What primarily drives the success of mass customization?
customer collaboration
offering “bundled” options
extensive inventory
unique personalization