You will prepare a business strategy report that will


Assignment:

In the hypothetical role of a consultant to senior leadership, prepare and submit a business strategy study to the management of your Barclays Bank of Uganda Limited. The report should be contained in one document, and composed of two parts: (1) a detailed Business Strategy Report and (2) a Strategy Recommendations and Evaluation Summary.

The Business Strategy Report should provide an in-depth set of analyses, based the organization's current strategic position.  The report should also provide a comprehensive set of recommendations and action plans, with supporting reasoning and evidence.  This cumulative report will be approximately 4000 words.

The Strategy Recommendations and Evaluation Summary should distil and synthesize the work from the report into a 1000-word summarized version that will focus on calling out your recommendations and that will provide an evaluation of the strategy and its action plan details.

The report should contain two major sections: the Strategy Recommendations and Evaluation Summary should come first, followed by the detailed Business Strategy Report (and its appropriate subsections).  The combined work should be in the range of 5000 words.

The organization Organisation

You will need to ensure the following:

  • Availability of information about the companies' strategy, innovations, products, services and human resources mix
  • Availability (with management's permission) of staff members to discuss issues and challenges related to strategy and innovation
  • Availability of key executives to provide you with information about the corporate culture and any innovation initiatives undertaken
  • Access to the various functional areas of the organisation, including the information technology (IT) department, marketing department, human resources department, research and development (R&D) department (if existent) and other manufacturing or service departments

Contents

You will prepare a business strategy report that will follow this general outline:

Section 1: Strategy Recommendations and Evaluation Summary (1,000 words)

In this section, distil and synthesize your work from your detailed business report in Section 2 into a powerful, persuasive version that will focus on calling out your recommendations and that will provide an evaluation of the strategy and its action plan details. Remember, your audience is the senior leadership team and you must write your summary to persuade them to accept your recommendations.

Section 2: Business Strategy Report (4,000 words)

Imagine that you are the business consultant of your chosen organisation and you are requested to prepare a comprehensive business strategy report for the top management Team.

Attachment:- Assignment.rar

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Marketing Management: You will prepare a business strategy report that will
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