Assignment:
Q1. Why do marketers need to know that attribute processing is easier for consumers than brand processing?
Q2. How do appraisals and feelings as well as affective forecasting influence consumer decision making?
Q3. What three contextual elements affect consumer decision making?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.