Assignment:
Q1. How do base-rate information and the law of small numbers bias judgments made on the basis of the availability heuristic?
Q2. How is the high-effort hierarchy of effects similar to and different from the low-effort hierarchy?
Q3. How do unconscious factors influence consumer behavior?
Q4. What operant conditioning concepts apply to consumer learning?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.