Assignment:
Q1. How does consumer judgment differ from consumer decision making?
Q2. What is the anchoring and adjustment process, and how does it affect consumer judgment?
Q3. How do consumers use compensatory and noncompensatory decision-making models?
Q4. Explain how consumers use their goals, decision timing, and framing to decide which criteria are important for a particular choice.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.