When your boss says that you need a romi of 50 she is


When your boss says that you need a ROMI of 5.0, she is describing the __________ for the marketing investment.

a.

Risk factor

b.

Suitability factor

c.

Total rate

d.

Hurdle rate

e.

All of the above

 

 

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Marketing Management: When your boss says that you need a romi of 50 she is
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