is useful in comparing the relative efficiency of, Marketing Management

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is useful in comparing the relative efficiency of

__________ is useful in comparing the relative efficiency of different advertising opportunities or media and in evaluating the costs of campaigns.

a.	CPR-cost per repetition
b.	CPM-cost per thousand
c.	CPQ-cost per quantity bought
d.	CPS-cost per solicitation
e.	CPM-cost per million

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