when customer-facing managers are asked whether, Marketing Management

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when customer-facing managers are asked whether

When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will talk about big bets on technology, insufficient management support, a lack of focus on customers and a number of other factors.

What according to you are the steps necessary to implement a successful CRM strategy?

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