question 1i if a local firm wishes to grow, Marketing Management

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question 1i if a local firm wishes to grow

Question 1:

(i) If a local firm wishes to grow internationally, describe the alternative strategies available?

(ii) What are the major advantages and disadvantages of each strategy?

Question 2:

(i) What are the combinations of product communication strategies available to global marketers?

(ii) What pricing policy alternatives are available for a global company?

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Marketing Management: question 1i if a local firm wishes to grow

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Marketing Management: question 1i if a local firm wishes to grow

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