Question 1:
(i) Distinguish between global marketing and international marketing.
(ii) Explain the similarities and differences of a free trade area, a customs union, a common market and an economic union. Give an example of each.
(iii) Explain the stages of a global market development.
Question 2:
Describe, using appropriate example, how a firm distinguishes between the following strategies:
(a) Concentrated global marketing;
(b) Standardized global marketing;
(c) Differentiated global marketing.
Question 3:
Describe how a global enterprise will segment, target and position its products and services.