1. When a market segment enters the MATURE stage of the product life cycle and is familiar to the majority of shoppers in that market and pricing is of more importance than attributes, then the products in that market could be considered:
A. Homogeneous in nature.
B. Hetrogeneous in nature.
C. Differentiated in nature.
D. Staples.
2. Hallmark Greeting Cards is developing a number of new (non greeting card) products for various consumer segments. This could be referred to as:
A. Expansion of product length.
B. Expansion of product consistency.
C. Expansion of product width.
D. Expansion of product dimension.