Problem: Watch the following video (this video does not contain any verbal content): YETI vs. Grizzly Bear I Yeti Coolers Video (YouTube Video)
Prepare a slideshow containing the following:
Discuss what you believe the primary appeal strategy YETI is conveying in the video and why. Provide evidence from the video to support your thoughts. Need Assignment Help?
Next, choose a commercial of another brand you are familiar with and discuss its appeal strategy, providing a link to the commercial. Provide evidence from the video to support your thoughts.
Describe why you believe the appeal strategy fits the brand you chose.
Briefly explain what appeal strategy you would use if you were in charge of a video campaign for Green Harvest, and expand on that by walking through your proposed video's sequence.