Problem: Mirage Inc., a multinational smartphone manufacturer based in Taverna, is planning to commence operations in three different countries. Mirage has a standard marketing approach for all its phones and does not customize its marketing strategies based on the needs and buying patterns of consumers. One of the managers at Mirage believes that standardizing the firm's marketing approach is not the right choice when targeting a global audience. Which of the following statements supports the manager's beliefs? Group of answer choices A standardized marketing approach is ineffective when customers in different markets desire similar features and when consumers and businesses have converging product expectations. Some standardized firms fail when attempting international expansion because they encounter new and different national preferences, living standards, political structures, and legal procedures. Standardizing products and processes can increase production and advertising costs per unit and decrease control over the product. Most standardized firms have low profits as they fail to maintain a consistent identity of their products. Need Assignment Help?