What were the two most meaningful concepts from the article, Marketing Management

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What were the two most meaningful concepts from the article

Problem

In your opinion, what were the 2 most meaningful concepts from the article "Marketing Malpractice?" Chose two cases from those we've studied in International Marketing (Pepsi, Gillette, Wal-Mart, MTC, Colgate, IKEA, $100 Laptop, or even Nestle), and describe how you would apply the concepts from the article.

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Marketing Management: What were the two most meaningful concepts from the article

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Marketing Management: What were the two most meaningful concepts from the article

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