Problem
Read Case: Driving a digital ecosystem at the bank of New Zealand (BNZ) and "How Smart, Connected Products Are Transforming Companies," by Michael E. Porter and James E. Heppelmann.
A. Other companies including Xero and Salesforce also offer small businesses the opportunity to see an integrated view of their business and can pull in other information, including customer and banking information. From the perspective of small business customers, how do you think those options compare to MyBusiness Live?
B. Given your answer to question (A), and taking into account the reading - How Smart, Connected Products are Transforming Companies, how should BN2 manage the connections between MyBusiness Live and companies like Xero and Salesforce?
C. Considering the situation faced by both small businesses and BN2, as described in the case, what other types of digital transformation could BNZ have considered besides MyBusiness Live that would have benefited both small businesses and BNZ? Do you think any of those would have been better options than MyBusiness Live? Why or why not?