Problem: According to Hotel Online, Marriott International based in the United States is entering the Tokyo, Japan area through an arrangement with a foreign, local company named Mori Trust Group. Marriott is providing Mori Trust Group with brand hospitality expertise to the Mori Trust Group's local management team in exchange for Mori Trust Group to build and operate independently the five new luxury JW Marriott hotels. What type of arrangement is between Marriott and Mori Trust Group?