Assignment task: Explain and give comprehensive project paperwork on Apple products with citation as numbered below: 1. Introduction 2. A brief background of the company and a description of the product/service and 3. Its major competition. 4. Provide an analysis of the current marketing and implementation strategy for your product or service with recommendations for improvement (unless you think it is perfect already, which is highly unlikely) 5. Explain why customer retention is important to your business and provide five customer retention strategies that may benefit your business. 6. Identify the factors that you would take into consideration to determine the prices of your products or services. 7. Determine important strategic benefits of brand loyalty that seem most appropriate to your small firm. 8. Determine the key factors that influence customer loyalty after their initial purchase 9. Conclusion 10. and finally References