Problem: Did Nike's change in marketing strategy-their change in target market and value proposition-also require a shift in marketing communications (like their mission, message and medium-medium is the channel of communication)? In other words, did the change in target market change the way they needed to communicate with the consumer as well as change the 4 P's (7 P's)? Please describe this change using specific examples and facts from Elie Ofek, Ryan Johnson Source: Harvard Business School case study.