Assignment
The following questions are based on the HBS Case on AIRBUS A-3XX.
(a) What is the central problem facing AIRBUS management? EXPLAIN your answer in detail.
The following questions are based on the HBS Case on AIRBUS A-3XX.
(a) What is the central problem facing AIRBUS management? EXPLAIN your answer in detail.
(c) The 3 major various constituents of AIRBUS A-3XX include Airlines, Airports, and Passengers. Identify the many concerns each of these 3 constituents might have, which influence the launch of the AIRBUS A-3XX?
(d) Even if you recommended AGAINST the launch of AIRBUS A-3XX, identify and discuss each of the following:
(i) What TARGET MARKET do you suggest that AIRBUS should pursue for the A-3XX? EXPLAIN your answer in detail.
(ii) What PRODUCT STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
(iii) What PROMOTION STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
(iv) What PRICING STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
(v) What DISTRIBUTION STRATEGY do you suggest that AIRBUS should use for the A-3XX? EXPLAIN your answer in detail.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Airbus.rar