Assignment
Instructions
Assignment is a 2000 word critical study of a PR campaign that has actually taken place.
The campaign can be by a commercial organization, charity, NGO or government body, but not an individual celebrity.
You will need to explain what you believe or know the campaign was designed to achieve (objectives), what strategy and tactics it used and how effective you think it was. You need to be analytical and critical. Don't believe everything PR people tell you! Where you are unable to obtain hard data or information you are invited to make and express well-reasoned assumptions and opinions.
Comments on Assignment
• Try and answer a why question. This will help you be analytical and not just descriptive, (How questions lead to descriptive answers.)
• Avoid superlatives and non academic language like 'brilliant' and `stroke of genius'. These are highly subjective terms.
• I am looking for evidence, rational analysis and reasoned argument. Some of the papers read as though they have been written by a PR firm!
• If you assert something as a fact you should be able to reference it Don't just use online sources but also make reference to PR textbooks - even if it is just books by Morris and Goldsworthy.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.