Problem
Competition is eventually inevitable no matter how a firm positions itself in an industry and what particular strategy they adopt. Imagine the following competitive scenario and explain how you will come up with a strategic response based on what you learned from the course.
You are a strategic manager of Starbucks. A fast food restaurant chain, Chick-fil-A, made a strategic move to broaden their menu offerings of coffee beverages (e.g., adding Americano, Frappuccino) with low prices while bundling the beverages with their breakfast and lunch items that are already popular.
Outline how you would go about responding to this competitive move by Chick-fil-A.
i. What analyses will you plan to perform? Why should the analyses help craft your strategic response?
ii. What strategic actions will you consider taking?
Grading will be based on the effective use of course theories and logical arguments. Cite at least two course resources to support your argument (e.g., videos, live sessions, readings).
No research and use of outside evidence is necessary. The key is to demonstrate your learning from course theories and show us how you will think about this question. A couple of paragraphs will likely suffice.