Marketing Homework
a. From the point of view of PepsiCo, what are the advantages of a contractual channel system over a traditional or administered channel system?
b. Why doesn't PepsiCo acquire the bottler/wholesalers or in some other way take over the wholesale distribution of Pepsi beverage products?
c. How would you describe the job of a salesperson who works for PepsiAmericas, Inc.? What types of activities does this person perform?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.