Discussion Post: Industry Analysis Referral Program
Market Analysis on Referral programs for businesses.
• Understanding current marketing practices (word of mouth) like examples and research on other referral programs used by other companies. How where they successful, why are they important and how to implement it.
• Provide statistics and successes of other companies implementing a referral program into their marketing.
o Why companies do a referral program
o What notable companies uses a referral program
o Any studies, stats, data on how companies who implemented a referral program has helped increase their overall profits, engagement, customer gain, customer appreciation, etc.
o Customer satisfaction, review, appreciation, retention rates after implementing a referral program.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.