Discuss pros and cons of red bulls nontraditional marketing, Marketing Management

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Discuss pros and cons of red bulls nontraditional marketing

Problem

a) What are the Red Bull's greatest competitive strengths that will allow it to compete as more companies (Coca-Cola, Pepsi and Monster) enter the energy drink sector and try to gain market share?

b) Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should Red Bull do more traditional advertising? Why or why not?

c) Discuss the effectiveness of Red Bull's sponsorships. Where should the company draw the line?

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Marketing Management: Discuss pros and cons of red bulls nontraditional marketing

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