Essay Assignment
Product: fabric (cotton )
Extend our discussion of brand personification that represents the key product of characteristics of softness, durability, fashion and natural. How would you develop images, characters, memes, celebrity associations that would communicate these characteristics? What media platform would you use? How would you evaluate effectiveness of the campaign?
Brand personification is putting human characteristics and personality on a brand.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.