What kind of messaging strategy is being used


Team Problem

Review the following two commercials by doing a Google search:

o "Mastercard Paypass Elephant Commercial" (YouTube Video).

o "Dove Experiment Aims to Change the Way You See Yourself: Dove Real Beauty Sketches, You Are More Beautiful Than You Think" (YouTube Video).

Write a 100 words reflection on the commercials that answers the following questions:

o What kind of messaging strategy is being used? (e.g., does it have a unique selling proposition?)

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What kind of messaging strategy is being used
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