What''s the point of doing all the storytelling anyway


Discussion Post

Task: Submit a response to the following email. As a reminder: keep your answers brief, as you would in an email to a client, and use your own words!

Hi there, Back in my days, we used to just mail in coupons and get results. There wasn't all this emotional, aesthetic-building fluff - just great products at low prices. What's the point of doing all this storytelling anyway?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What''s the point of doing all the storytelling anyway
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