Homework: The Shopping Revolution
Watch the following YouTube webinar published by Marketing Science Institute and answer the following questions:
"Barbara Kahn, Wharton: The Shopping Revolution: Winning Customers in an Age of Disruption"
• Based on the video discussion, what are the consumers' trends in the retailing area?
• Describe the framework of "Kahn Retailing Success Matrix " in detail. How does this framework help explain the success/failure of the retailers?
• What are the key factors of Amazon's success? Compared with other online retailers, how does Amazon improve customers' online shopping experience?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.