What kind of behavior change is zipcar promoting, Other Management

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What kind of behavior change is zipcar promoting

Problem

ZipCar

a) What is the product/service?

b) What kind of behavior change is ZipCar promoting

c) Which Natural Marketing Institue (NMI) segment(s) would be the best target? Justify. (Refer to the Ottman book "The New Rules of Green Marketing" for NMI segments)

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Other Management: What kind of behavior change is zipcar promoting

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Other Management: What kind of behavior change is zipcar promoting

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