Discuss global innovation with production of technology
Problem: How some international brands, lacking the GEOGRAPHIC advantage of natural resources, have developed global innovation with production of technology.
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Develop a comprehensive promotion strategy utilizing all the major elements of the promotion mix. Develop a sample poster for the promotion.
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How some international brands, lacking the GEOGRAPHIC advantage of natural resources, have developed global innovation with production of technology.
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What kind of behavior change is ZipCar promoting. Which Natural Marketing Institue (NMI) segment(s) would be the best target? Justify.
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