Discuss the work of ad agencies and their media partners
Question: Why are ad agencies and their media partners not responsible for creating an unhealthy materialistic consumer culture in the U.S by convincing consumers to buy things they doing really want or need.
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Pick one of the generalizations noted in the "Customer Metrics and Their Impact on Firm Performance" article and describe a real business scenario
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Why are ad agencies and their media partners not responsible for creating an unhealthy materialistic consumer culture in the U.S by convincing consumers
How do they specifically impact business, trade, and consumers? Comment on how culture might affect the acceptance of this product, or not.
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discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas.
Using "The Swatch Group" Harvard Business School case study, outline the following: 1) Brief overview of the facts.
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