Problem
A major upper upscale hotel in Austin, TX, is steadily supported by the leisure segment (40%) and business travelers (35%). However, recently there has been a shift in consumer demographics. New arrivals are mostly millennials coming from the west and east, attracted by the healthy economy, tech-related jobs, progressive government policies, and incredible entertainment.
Recommend the three channels of distribution you believe are most appropriate and profitable to attract millennials. Rank your recommendation in order of importance from highest to lowest. What is the rationale for your recommendation?