Question: Sharpie manufactures the world's leading brand of permanent markers. Its selling price (the manufacturer's selling price) for its Fine Point Markers is $0.25. The industry standard margins for the product are 30% for the wholesaler and 20% for the retailer. Bureau en Gros is a retailer that carries Sharpie brand products. The fixed costs it has allocated to the Sharpie Fine Point Markers is $195,000. The total Canadian market size for Fine Point markers is 50,000,000 units. What is the market share that Bureau en Gros would need to achieve to break even on Sharpie Fine Point markers?